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Journalism of Courage
If ever there was a brand ambassador for the field of education,Amitabh Bachchan would fit the part perfectly. The actor,who is back to hosting yet another season of the popular game show Kaun Banega Crorepati,reiterated the importance of education at a recent press conference marking the shows launch. Education is extremely important,but it means nothing if one is not ready to learn something new everyday, said Bachchan.
The superstars views tie in well with the shows new campaign,called Seekhna Bandh Toh Jeetna Bandh. Aimed at fashioning a new approach towards education,Bachchan asserted that the new season KBCs seventh will encourage people across the country to learn with him. Sneha Rajani,Senior Executive Vice President and Business Head of Sony Entertainment Television (SET),pointed out that the show has always tried to support and promote the cause of education. This year,we take our campaign forward by stressing on the need to keep learning in order to move ahead and keep winning, she said.
Rs 7 crore, he said. Moreover,the set of the show has been given a grand makeover by art director Varsha Jain.
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