Game Changer

If ever there was a brand ambassador for the field of education,Amitabh Bachchan would fit the part perfectly. The actor,who is back to hosting yet another season of the popular game show Kaun Banega Crorepati,reiterated the importance of education at a recent press conference marking the show’s launch. “Education is extremely important,but it means nothing if one is not ready to learn something new everyday,” said Bachchan.

The superstar’s views tie in well with the show’s new campaign,called “Seekhna Bandh Toh Jeetna Bandh”. Aimed at fashioning a new approach towards education,Bachchan asserted that the new season — KBC’s seventh — will encourage people across the country to learn with him. Sneha Rajani,Senior Executive Vice President and Business Head of Sony Entertainment Television (SET),pointed out that the show has always tried to support and promote the cause of education. “This year,we take our campaign forward by stressing on the need to keep learning in order to move ahead and keep winning,” she said.

The show,that is scheduled to premiere on SET on September 6 at 8.30 pm,will run for 13 weekends and will be produced by Big Synergy Media. It’s not just the campaign that is new,the show format will also see some key changes. Siddhartha Basu,Chief Managing Director,Big Synergy Media,noted that the new format — intended to make the competition tougher and heighten the drama — will allow a “best of three” for the participants of the Fastest Finger First round. “This apart,we have introduced a new lifeline ‘Power Paplu’,which will allow the participants to revive any used lifeline,and grant 45 seconds for the Phone-a-Friend lifeline. The money tree will now have 15 questions and the total prize money on offer has been hiked to

Rs 7 crore,” he said. Moreover,the set of the show has been given a grand makeover by art director Varsha Jain.