Ko·ë·csh [/ko-e-SH/ / adjective. A simple,safe realm where you can discover and acquire edgy,unique and fashion forward products-all at a click. Synonyms: chic,relevant,confident,fashion forward,daring,timeless Usage: OMG thats so Koëcsh! Im having a Koëcsh moment right now! ·\Ko·ë·csh·ie [/ko- e -SHe/ / noun. If you dare to think outside the box,set trends and dont mind living on the edge (at times off it too!),well hello Koëcshie! You can get there faster by owning one or more products from Koëcsh. Of course she plans to rewrite the fashion lexicon. While almost every up and coming designer puts together a fashion show to launch his/her label or seeks a consignment from snobby designer boutiques,Kresha Bajaj will do it her way. This Saturday,the heiress to Kishor Bajajs brand Badasaab (one of Indias oldest bespoke menswear tailors,exclusive franchise holders to Brioni,and introducers of Alan Yaus Hakkasan and Yauatcha restaurants in Mumbai),shows her entrepreneurial bones. She launches Koecsh.com,a fashion portal that she designs clothes for and sells young,hip and anti-status accessories from. Dont write her off as daddys spoilt little girl yet,as this 25-year-old has earned her stripes at the London School of Fashion,Parsons School of Design in New York and Paris,as well as FIDM in Los Angeles. I wanted to do something thats niche and still mass, she says of her concept portal. India lacks in street fashion. You will get local Indian wear,but nothing western that isnt terrible. I wanted to bring street-cred via a portal. It is fashionable but the prices start at Rs 400. Kresha speaks so softly,almost cooing,sitting at the work-in-progress Koecsh office at Pali Hill. Her parents own swathes of property in Bandra,including a three-storey home which plays host to Mumbais most discreet parties. Kresha isnt looking to retail her clothes from other stores,but will welcome designers to make a line exclusively for her website. Interestingly,she sells vintage accessories from Dior,YSL and the ilk,but their names arent mentioned on the captions of the products. Only when you click on what you like will the label be mentioned. She makes a great argument for street cred saying,You should like it,regardless of the label. Saturdays launch party,at her fathers restaurant Otto Infinito,promises a peek into what a Koecsh night is all about: a black carpet,desserts that are all noir and six cocktails designed especially by Nikhil Merchant.
