Bloggers Bytes

Luxury brands,fast on the technology curve,are now more active on social media platforms than ever before.

Luxury brands,fast on the technology curve,are now more active on social media platforms than ever before. Bringing together four well-known bloggers from four global cities is Esprit with its I Love My City campaign. The bloggers Christina Caradona from New York,Anna Nikbakht Nooshin based in Amsterdam,Margaux Lonnberg in Paris and Cindy Ko Sze Wan from Hong Kong will present the latest fashion discoveries and cultural vibes from their respective cities for Esprits online community. They will also share their fashion snapshots,films and stories,which the brand believes will give its fan community across the globe some exciting first-hand insights into the heart and soul of the worlds fashion hubs.

Interestingly,the campaign,an extension of Esprits Autumn-Winter line,is being held in collaboration with facehunter.blogspot.com. With over one million hits per month,Facehunter is the brainchild of Yvan Rodic,a trend-spotter and street style blogger,who travels around the globe. Follow these on esprit.com,Facebook,Instagram,Pinterest and YouTube,among others.

Indian Muse

If the shows at the recent Mercedes Benz New York Fashion Week are anything to go by,India was muse at large. Two of Americas leading fashion labels,Vera Wang and Marchesa,showcased their India-inspired Spring-Summer collections at NYC.

Marchesa had even released a mood board weeks before the show. It had a collage of images that reflected India from mehendi-covered hands,bearded sadhus and old photographs of children to pictures of women in bright red lehenga cholis and vintage silver necklaces. From use of vivid colours (fuschia,maroon,white and red),brocade and heavy gold embroidery or the silhouettes that ranged from ghaghra skirts and choli tops to kurtas and dresses draped like saris,Marchesa celebrated India in more ways than one. Jewellery sourced from Jaipur Gems and matching blingy bags completed the look.

Vera Wangs India was more subtle with a few Nehru collars and choli jackets. The other silhouettes (read: short dresses with sheer hems,calf-length dresses with ghaghra-like hemlines and pantsuits) were western but the work on them reflected Indian traditions. Her colour palette had pastel shades such as lemon and green,and bright blues,white and black; there was also a fair share of brocade,embroidery and chantilly lace.

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Bloggers Bytes

Luxury brands,fast on the technology curve,are now more active on social media platforms than ever before.

Bloggers Bytes