Ad-dicted

Read Omkar Sane’s welcome to advertising! now,get lost and you can kiss goodbye to any pre-conceived notions you nurtured of advertising guys as the intellectually advanced species who spout gibberish of an IQ level too high for normal mortal comprehension (apparently it’s just gibberish) and an extra creative chromosome that the rest of us lack.

The book is high on humorous illustrations by Andry Chakraborty and typography by Jezreel Nathan. “Every word of the book is true. Which is why it must be read by everyone who is already in the business and everyone who aspires to be a part of it some day—BMM,BMS,art graduates,MBAs,et cetera,” says Sane.

According to him,this is probably the one profession where grey-haired,balding men with paunches that can be hidden if they suck in their breath hard enough for it to show on their cheeks,refer to themselves as ‘boys’ and the employees spend the day taxing their brain cells with the tedious process of surfing porn,looking for dateable women and exploring the Playboy Calendar Archives.

“The book is packed with personal experiences,anecdotes,observations and stories I’ve heard from people in the industry,” says Sane,whose brief stint at MTV will form the basis for his pungent,diatribe-sodden (hopefully) second book. “Soon after I started working in advertising,I started observing a pattern. Once,I eavesdropped on a conversation between two executives at Wieden and Kennedy which is one of the most prestigious advertising agencies in the global arena. I realised that the same thing happens everywhere in the world.”

Any final remarks before he signs off? “Yes,please mention the fact that I’m single,” laughs this 24-year-old first-time author. And hopefully not soon-to-be- unemployed if he keeps trashing industries one after the other.