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This is an archive article published on April 27, 2010

Enterprising Act

Unlike strugglers in showbiz who are at the mercy of producers and financers,Anuuj Saxena,Managing Director of Elder Healthcare,has the liberty to produce his projects.

Unlike strugglers in showbiz who are at the mercy of producers and financers,Anuuj Saxena,Managing Director of Elder Healthcare,has the liberty to produce his projects.

“Instead of waiting for directors to give me a break and on the other hand being a businessman,I decided to market myself through a home production,” said Anuuj,in Lucknow on Saturday to promote forthcoming film Chase,in which he plays the lead besides wielding the producer’s baton.

“There are numerous reasons for which people would like to see the film. It has the popular and attractive Udita Goswami. Shammi Kapoor’s son Aditya Raj Kapoor makes his debut here,albeit a bit late in the day. The cast includes South African model Tarina Patel,who was seen in the ‘Sex on the Beach’ story/episode of ‘Dus Kahaniyan’ and to top it all,there is world famous Jag Mundhra who has directed the film. I think,I have a winner in hand,” said Anuuj,a tad smugly.

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