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This is an archive article published on April 18, 2010

Tie Story

It's the only shop that has 3,000 different ties on display at any time. And it’s here that you can find a two-toned olive mauve and even a delightful self-tie bow tie.

It’s the only shop that has 3,000 different ties on display at any time. And it’s here that you can find a two-toned olive mauve and even a delightful self-tie bow tie. Tie Rack,a London-based company,recently opened another outlet in Delhi,at DLF Promenade in Vasant Kunj.

The elegantly designed 600 sq ft store is the seventh in India . “There’s a huge market for men’s apparel in India and we plan to open more stores in the country,” said Jyoti Narula,Managing Director of Genesis Colours,the company that brought the brand to India. Besides ties,there is a range of cufflinks,scarves,travel-wallets,summer hats and quirky pen cases on display.

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