Retail Therapy

Surprise Fact: There is no such thing as recession. Evidence: The grand opening of the Ministry of Fashion store in Emporio Mall on Tuesday. With over 30 international brands under its roof,Ministry of Fashion is set to have fashionistas of the city dropping by to pick up labels like Christian Lacroix,Pucci,Galliano,Emanuel Ungaro,Francesco Biasia,Celine and Seven 7.

At the launch,waif-like models walked around the store in dresses by Lacroix. The dresses come with a price tag of Rs 1 lakh,but Yogendra Sharma,owner of the store,is confident that these will move fast. “The reason we are not daunted by the R word is that the store offers a huge range,both in terms of brands and prices. There are apparel and accessories beginning at Rs 7,000,and you can also find evening dresses for a couple of lakhs,” says Sharma.

The store also stocks high-end accessories from Naughty Dog,a fashion brand for canines. The highlight of the event was Dollar,Sharma’s wife’s Lhasa Apso,who modelled outfits from Naughty Dog,and single-handedly upstaged everybody else. Naughty Dog makes matching clothes for dogs and their owners,ensuring that you and your pet can coordinate your fashion meter while walking in the park. The Naughty Dog outfits are priced upwards Rs 20,000.

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