Parallel Switch

Known to globally encourage,cultivate and facilitate talent in the field of design as well as foster collaborations,textile and fibre brand Woolmark has announced designer Rajesh Pratap Singh to be its first ever “wool ambassador” for India. The new role is apt for the designer,given his in-depth knowledge in textile engineering and his ability to “manipulate wool and noble fibre” while injecting it with a sense of minimalism. “This is the first time we have associated with an Indian designer to come on board as the Wool Ambassador for India. With this association,we hope to take wool awareness to its next level,” says Amir Sheikh,Country Manager (India),The Woolmark Company. The designer’s vision for merino wool is to develop it as a premium fashion fibre,and he will use it in his upcoming collections,starting with Wills Lifestyle India Fashion Week Autumn-Winter 2013. “I have always been amazed by the brilliance and superiority of merino wool and this association gives me an opportunity to promote this unique fiber across the country,” says Singh.