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This is an archive article published on December 3, 2009

Out of Africa

Fashion in Africa,says Tanzanian designer Mustafa Hassanali,lies in the swish of the colourful khangas,the bright headscarves and the gay beads that the women wear.

Tanzanian designer Mustafa Hassanali on fashion in East Africa and his first show in India

Fashion in Africa,says Tanzanian designer Mustafa Hassanali,lies in the swish of the colourful khangas,the bright headscarves and the gay beads that the women wear. “Tanzania and Africa in general have a vibrant society with flamboyance in colour,culture,crafts and creativity. It’s portrayed in an individual’s everyday life. My clothes try to capture its classy,timeless and sensual elements,” says Hassanali,one of Tanzania’s leading designers and organiser of the Swahili Fashion Week. He will have his first show in India on December 4,as part of the inaugural India International Fashion Week taking place at the Crowne Plaza Hotel,Gurgaon.

Yet,being a designer in Tanzania is not easy,says Hassanali. “Fashion was always a passion for me since childhood,but coming from a conservative Muslim family,traditional careers were preferred. I studied medicine and ended up as a doctor,but then I decided to follow my heart. It was a tough choice,but I don’t regret it,” says the 20-something,who has been the toast of the fledgling African designing scenario with showcases at the Arise Africa festival and at fashion weeks across the continent.

A self-avowed fan of Manish Malhotra and Hemant Trivedi,Hassanali says there’s a lot to be imbibed from India,in terms of inspiration and business opportunities. “I always think of India as exotic,warm and wild. Yet,there’s an international feel to the Indian subcontinent,” he says,outlining his exhaustive travel plans after the Week. “I am looking forward to a tour of north India,the seat of the rich Mughal heritage. I also want to go to Jaipur,Jodhpur and Jaisalmer,” he says.

His own collection draws inspiration from his native land. “I’ll be showcasing 30 ensembles,mostly a reflection of the eclectic mix of our culture and customs,” he says. “It’s a cosmopolitan collection that draws on East African traditions— a bit of everything from the khanga of the Swahili coast to the accessories of the Maasai.”

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