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Beyond the doors of gallery Project 88 currently hangs a framed issue of The New York Times,dated July 4,2009. Thousands of copies of this issue were distributed on the streets of New York on July 4,2008 by The Yes Men,an America-based group formed by Andy Bichlbaum and Mike Bonanno whose works deal with relevant social and political issues,often in a comic manner.
Those familiar with the work of this culture jamming group,and its network of supporters,are quite aware of the wacky methods that Bichlbaum and Bonanno often adopt to put their point across. Nonetheless,their edition of The New York Times that day bewildered a number of readers. There were articles under headlines like The Iraq War Ends and The National Health Insurance Act Passes reflecting the wishful thinking of many. The reactions of passers-by were recorded and subsequently used in the groups film,The Yes Men Fix the World.
ZNE Examples to Follow showcases the works of nearly 50 artists from around the world,including four Indian artists Sharmila Samant,Ravi Agarwal,Madhusree Dutta and Manish Nai. The ongoing exhibition is spread over five South Mumbai galleries Galerie Max Mueller,Kala Ghoda; Studio X,Fort; Premchand Roychand Gallery,Fort; Project 88,Colaba; and Gallery Maskara,Colaba. It will continue till March 10 at each of these galleries.
At Gallery Maskara are another two outstanding works Miguel Rothschilds The House of the Atlanteans and Flooded McDonalds by the Danish group,Superflex. The former,a large sculpture occupying a good part of the gallery space,is made entirely from plastic bottles. On one side of the sculpture is a cavity of sorts with an inflatable chair,designed to allow viewers to have a seat and mull over the idea of sustainability. Flooded McDonalds is a 21-minute long video that shows the gradual,but seemingly unavoidable,flooding of a McDonalds outlet. Trays,French fries and cups float by as you watch and then drown with everything else in the restaurant. A sign of things to come,perhaps,as global warming goes unchecked.
After its Mumbai run,the show will travel to Ethiopia,Beijing and more venues,before returning to Europe in 2014. The response,Goehler says,has been fantastic. The audience loves to come in and see the works and interact. We are delighted by how much the idea that everyone can act is being accepted by the public, adds Goehler.
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