Wonder voice

Now that they are out with their Dabur Amla Flower Magic hair oil,Dabur India Ltd,in the same go has announced the launch of a talent hunt ‘Magical Hair,Magical Music’ to identify the most melodious and magical voice of Punjab. Beginning Tuesday,June 16,the talent hunt will be held across four key cities of Punjab — Chandigarh,Jalandhar,Ludhiana and Amritsar. Individual winners of the city rounds will then come together for the Grand Finale to be held in Chandigarh on July 19. The winner will take home a cash prize,besides a chance to cut a music album and feature in a music video.

“Dabur’s in-depth knowledge about nature and natural ingredients has helped us create a unique product in Dabur Amla Flower Magic Hair Oil. We are now taking this natural association to the next level with the launch of this talent hunt that seeks to identify the naturally melodious voice of Punjab,a voice that also embodies the core natural values of Dabur Amla Flower Magic Hair Oil,” said Dabur India Ltd Senior Product Manager Anirudh Pandharkar.

Dabur has joined hands with 94.3 MY FM to jointly promote this activity. Listeners can get a wild card entry to the competition by dialling in to the FM station. Besides,the winner will also get an opportunity to become an on-air singing sensation on MY FM.