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This is an archive article published on April 18, 2023

Within hours of release, ‘Kali Jotta’ breaks viewership records on Chaupal OTT

After running successfully in theatres for eight weeks, the film ‘Kali Jotta’ surpassed viewership records on the streaming platform where it was released on April 13.

kali jotta, indian express'Kali Jotta' sets new records on the big screen and now on the small screen, captivating audiences with its tale of love and heartbreak. (Express Photo)
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Within hours of release, ‘Kali Jotta’ breaks viewership records on Chaupal OTT
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A lot has changed for the Punjabi film industry in just three months in 2023 as ‘Kali Jotta’– a tale of friendship, old school love, heartbreak, society’s brutal honesty and more – hit the cinemas early in February and emerged as a blockbuster within its eight-week run in theatres. Continuing the streak, ‘Kali Jotta’ landed on Chaupal OTT on April 13 and broke viewership records within a few hours of its release.

With Neeru Bajwa, Satinder Sartaaj and Wamiqa Gabbi playing lead characters, the film portrays the emotional journeys of different characters as they go through life and experience realities that mostly remain unknown and untold in the social context.

Vijay Kumar Arora’s directorial film wonderfully showcases the thread of the past and the present as connected by writer Harinder Kour’s imagination of the possible and understanding of the real. It is the gap between the fancy and the truth which hits the viewers, exposes them to the ways of the brutal world and helps build an empathetic relationship with the protagonist. Other characters, including Sukhwinder Chahal, Prince Kanwaljit, Anita Devgan and Gurpreet Bhangu play important roles as they reflect the people we associate with every day, who make up our society and contribute to its good and bad.

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‘Kali Jotta,’ the film which translates every emotion and the complexity of human relationships, has not only broken records in terms of viewership and money collection, it has rather successfully coaxed regional viewers into thinking about the issues of gender bias, patriarchy, harassment (physical, mental and sexual), and suppression of individual identity and dignity, prevailing in our society since ages.

After making a big splash in the regional entertainment space, this must-watch movie is now creating history in the regional OTT space and is now available on Chaupal OTT platform.

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