Pocket Dynamo

A vault of information,the book captures the rapid movement on online space in the past decade and presents an exhaustive wealth of information for corporates,marketing gurus,brand managers and even the ordinary internet user.

Released Harsha Bhogle,Anjali Raina,Executive Director,Harvard Business School,India Research Centre along with Ajay Mago,Publisher,Om Books International,V. Ramani,Vice Chairman,Ignitee Digital Solutions Pvt. Ltd,Atul Hegde,CEO,Ignitee Digital Solutions Pvt. Ltd and Harminder Kaur,Ignitee Digital Solutions Pvt Ltd,the book spans nine global regions including Africa,Asia,Caribbean,Central America,Europe,Middle East,North America,Oceanic and South America. It also features detailed numbers of markets within each of these regions along with information on top sites and net surfing behaviour of consumers.

“Honey I Shrunk the World is the first handbook that contains all the information on the Internet. It has been designed to empower,educate and entertain various audiences like digital media professionals,brand managers,marketers,students interested in learning the ropes of this industry and digital consumers who are always on the lookout for new and interesting nuggets that the Internet has to offer,” reflected Atul. For Harsha,it’s as good as squeezing an entire test series in a T20 format! “The generation uses the internet as their preferred mode of communication – for chatting,browsing and exchanging ideas through various social networking sites. What’s less well known is that digital media – wikis,tags,Twitter,etc. are also transforming learning and innovation. Honey I Shrunk the World is an excellent guide to generate and spread awareness of this medium amongst students,” added Anjali.

The book is priced at Rs 995.