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Picture Perfect

Remember your wedding album or,for that matter,anybody’s wedding album? Most often,it is plump and ornate.

Remember your wedding album or,for that matter,anybody’s wedding album? Most often,it is plump and ornate,packed from cover to cover with photographs of the happy couple in various poses and multiple relatives putting their best face for the camera. Everything appears artificial,and the magic of the event is lost amid the colour and chaos. Having seen many such albums,two young entrepreneurs from the city,April Sher Bhaika and Kismet Jewell Nakai,introduced the “Unreal Bride,” a blog — theunrealbride.wordpress.com — as well as business venture,to ensure that photographs of special events also look special.

“Not just wedding,we do engagements and “just-in-love” photo shoots also. The objective is to make the memories appear fashionable and fun,” says Bhaika. They are the only ones in the city to do theme-based wedding shoots.

One shot is of a young bride on a night out. “At such an events,the bride is generally in a cocktail dress or a traditional outfit. But,we decided to merge both design sensibilities and put her in a luxurious western-style silk dress accessorised with traditional Indian bling,” she adds. As a result,the photos could well be from a fashion glossy. There are also photo shoots inspired by the polo-playing and fox-hunting princesses of India,and sepia-toned ones of a bride in a vintage theme.

Nakai,who has studied photography,is the shutterbug while Bhaika does the conceptualisation and styling of the photo shoots. The duo not only snap pictures but also have stylised shoots. The venture was launched in July.

Most brides-to-be want to capture the unreal magic of their special day. “At the Unreal Bride we believe that being unreal is not just about one day — it’s about the day before that day,10 years on,the day you have babies,the day they graduate and all the days in-between,” says Nakai. A package comes for Rs 27,500 which includes 50 hi-res processed images on a CD and two photographs of your choice,framed.

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