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So fond of the little white cat they are that they appointed it as Japan’s Tourism Ambassador in the year 2008. Cut to 2009,and Spacetoon India,kid’s entertainment company has brought it home. The channel has announced its alliance with Sanrio Inc,world-wide designer and distributor of character-branded products,for its popular brand- ‘Hello Kitty’. This makes Spacetoon India the official licensing representative of Hello Kitty in India.
The most popular character created by Sanrio in 1974 in Japan and is recognized as a ‘Fashion Icon’,Hello Kitty touches all facets of customer’s lives with a captivating,whimsical,and confident style that appeals to girls,teens and adults. With $5 billion in annual retail sales worldwide,Hello Kitty is one of the top five license brands in the world. The lovable white cat is available in all possible merchandise categories such as school items,stationery products,beauty products,games,gifts and novelties,accessories,mobile phones,cars,airplane,maternity hospitals,musical instruments,home appliances et al. The brand is also known amongst famous Hollywood stars such as Mariah Carey and Oprah Winfrey who have undertaken a bunch of unsolicited endorsements.
“Hello Kitty has already made a remarkable position worldwide and loved by all age groups. Licensing continues to play a huge part in Hello Kitty’s global popularity and we see immense potential in the Indian market for the same. Though it is a challenging endeavor for us but with the help of our partner – Spacetoon India who has a reasonable understanding about the Indian licensing industry,we are confident that we will be able to attract Indian marketers and retailers,” added Kunihiko Tsuji,Chief Operating Officer,Sanrio Company Ltd.
Here’s to more such adorable cats!
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