Get Sporty!

Yamaha vrooms ahead with its latest super bike
Get set to experience the true ‘art of engineering’ as Yamaha launches Super Sports 2010 YZF-R1. Says Yukimine Tsuji,CEO & MD,India Yamaha Motor Pvt. Ltd.,“while the market for superbikes in India is still limited,consumer response to our previously launched YZF-R1,MT01 and latest VMAX superbikes has been overwhelming. The 2010 YZF-R1 superbike model carries Yamaha’s DNA – performance,innovation and design and has one of the most advanced technologies available in the world. Its launch signifies our successful brand transformation efforts in India. In future also,we will continue to launch products that will associate the Indian biking enthusiasts with the combined thrill of technological superiority and artistic brilliance.” The 2010 Yamaha R1 represents a paradigm shift in technology,performance and controllability among litre class sport bikes. The R1 has been designed to be the ‘Ultimate Cornering Master 1000’ of the open super sport class. Inspired by Yamaha’s M1 MotoGP race bike,this latest generation 998cc R1 features a crossplane crankshaft design with an uneven firing order to provide outstanding yet easy to control torque and an exceptionally linear throttle feel never experienced before. The R1 features Yamaha D-MODE (or drive mode) with rider-selectable throttle control maps to program YCC-T performance characteristics for riding conditions. The press-formed fuel tank has a shape developed using 3-D simulation analysis technology. The elongated shape of the tank allows it to fit neatly within the frame in a way that promotes concentration of mass. 2010 YZF-R1 will be available in 24 authorized Yamaha CBU dealerships in 13 cities including four Yamaha factory shops located in Mumbai,Delhi,Pune and Kolkata and is priced at Rs 12.5 lakh (ex-showroom,all India).