Foot loose

High on life
‘BEYOND Style’,a high-end monthly lifestyle magazine was launched in Chandigarh on Monday. Though being printed from the city,the magazine’s content caters to pan-India sensibilities and would be distributed across the country. The all-colour magazine has been conceived keeping in mind people looking for something substantial to read. With diverse sections including luxurious living,fashion,cinema,theatre,books,interiors,lounging,relationships,art,Bollywood,trend spotting and photography; ‘Beyond Style’,in its maiden and all forthcoming issues would lay special emphasis on the arts. The Editor-in-Chief of the newly launched magazine,Sonia Jaiswal,explained,“We had conducted elaborate surveys before launching Beyond Style. The research clearly stated that there was a market waiting to be tapped. The team has ascertained that whatever goes in the magazine will find readers around the country. In fact,this is not a regional magazine under any circumstances. Those few who have been interviewed from this region are respected across the country. Our marketing and editorial staff is in place in places like Delhi,Mumbai,Chandigarh,Himachal Pradesh and we’re looking at other markets too.” Sukant Deepak,the editor of the magazine is optimistic that Beyond Style would find its readers. He insists,“We have a very fair idea about our target audience. The product is definitely not for the ‘yuppie’. The magazine’s content and design will ensure that high-end readers’ tastes are catered to in style. In fact everyone in the editorial department has substantial experience in feature writing. Let’s see the readers’ response,after all that’s what matters,no?”