Dance it Out

The trend sparked off late last year when Shonam Kothari organised a flash mob at Mumbai’s Chhatrapati Shivaji Terminus,with people dancing to Rang De Basanti. Several flash mobs — in Delhi,Zee Dance India Dance’s Dancemobs,against sexual harassment,female foeticide and so on — instantly followed,making the concept popular among the youth as an expression of their feelings.

Shalini Sethi,Head (Programming,Bindass),noticed the popularity and in the process designed a new brand campaign for the channel. “It’s called ‘Rest Less’. Youngsters today want to live in the moment and this Live Out Loud gives everyone a chance to do just that,” says Sethi. Going the smart mob way (organised and planned impromptu),Live Out Loud will see a son apologise to his father,the comeback of a music band,patching up of best friends who had fallen apart,a couple proposing and so on. The weekly show is being anchored by Pravesh Rana and Natasha Suri and will air at 7 pm on Saturdays. Each of the 10 episodes will convey a different story and emotion. The Bindass Dance Squad will join the participant in making his or her surprise a success. These “Live Out Loud moments” will be spread across locations,such as swanky malls and even a five-star hotels.

Uma and Gaiti,who worked on Rockstar,have been roped in for the choreography. While Uma feels that the show offers a liberating experience,one that goes beyond dance,Gaiti says that it offers its own set of challenges — to get the act together,choose the songs and steps,rehearse and present this ‘musical’. “Things can go wrong at the last minute,and we have had to prepare two acts,the original and a plan B,” Gaiti says.