‘Chandigarh, Punjab fastest growing markets for Flipkart’

With Chandigarh and Punjab coming up as two of the fastest growing markets for online shopping, e-commerce giant, Flipkart, has decided to focus more on this region.

Saying this here Wednesday, Adarsh K Menon, Vice-President (business development) of Flipkart, said that as per their figures, 75 per cent of shoppers in Chandigarh used mobile applications for shopping and the city was growing at a rate of 12 per cent month-on-month. He revealed that home decoration, furnishing, sports, and fitness were the top performing categories in the city, with students and young professionals from the city being the most active online.

“In fact, Ludhiana, Jalandhar and Chandigarh have emerged as the top performing cities in this region, with Patiala and Amritsar being upcoming markets,” he said. He added that the explosion in the online segment had taken place in the past seven to eight months though there was a national trend for shopping on mobile applications.