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Reality show RitzJeele Ye Pal captures the action packed journey of contestants as they drive on Ritz
Riding high on the success of its family car Ritz,Maruti Suzuki is now set to explore the small screen with its new reality show RitzJeele Ye Pal. Aired on September 10,for the first time,the show has been designed in association with LIN TV,a division of Lintas Media Group,to connect and engage with its customers.
Just like Ritz,we are sure that the programme too will help us engage with young families. Ritz Jeele Ye Pal is the perfect platform where a family can sit together and enjoy, says Shashank Srivastava,Chief General Manager Marketing,Maruti Suzuki India,as he talks about the teams of six celebrities and their mates,who will embark on a fun filled and exciting journey with their constant companion – Ritz. While,the programme will be telecast on Star Plus for over six weekends (Saturdays and Sundays at 7:30 pm),the six teams will comprise of a television celebrity paired with a team mate selected from a country wide audition The show which will span across 12 power packed episodes,encompassing emotion,drama and happiness will bring out a fitting articulation of the brand Ritzs promise Live the Moment, tells Srivastava,as he talks about the plot of the show The reality show will capture the thrilling and action packed journey of each contestant as they drive on the Ritz.
The celebrity contestants include Kinshuk Mahajan,Annupriya Kapoor,Karan Wahi,Rati Pandey,Gaurav Khanna and Pavitra Puniya. The celebrity winner will receive the grand prize of living their dream vacation and the teammate wins a brand new Maruti Suzuki Ritz.
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