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Male grooming needs to sharpen its edge in India.
A few years ago,I found myself in Beverly Hills ensconced in a weathered barbers chair,sipping scotch,listening to Dean Martin,whilst being treated to a luxurious seven-towel shave by a gregarious geezer who once tended to Sinatra and other hirsute members of the Rat Pack.
As I left this fine establishment an hour later,deftly depilated,buffed and smelling of shea butter,I wondered why India does not have similar establishments that cater solely to gentlemen.
One by one,the Gents Barber Shops of yesteryear have become unisex parlours and salons and now star proprietresss style star tresses. Dhoni is tonsured by the truly Mad Sapna,Aavaan splits ends with Aamir,and Adhuna gives Farhan the snip whilst Dilshad shears Shah Rukh.
Now this is not some misogynistic phobia but I am chary of women other than my wife running their fingers through my hair and fussing about bounce and volume.
Where O where have all the men gone? And why is no one a barber any longer? Why are they now all hair dressers or worse,poncy stylists?
Do you remember the time we shaved with our fathers razors using Topaz stainless steel blades? Then came the disposable Bic safety razor,then the re-usable Gillette,then the Panasonic electric shaver? Now,after the Mach 3 and Schick Quattro,I quiver in anticipation for the Quintet and then,surely,the slick Sextet cannot be far behind?
Thanks to rapid advancement in the mens grooming department,nicks and cuts every morning are mercifully a thing of the past. But I pine for a good old-fashioned shave by an expert who has refined the ritual into an art form.
Sure,the neighbourhood nai with his trusty rusty razor can still be found at the street corner giving the milkman and driver a close shave,but if you aspire to slightly higher standards of hygiene and ambience then our country is left sorely wanting.
Perhaps some enterprising entrepreneur can fill this void and cater to mans primal need to be luxuriously depilated by his fellow man? Besides,in the absence of an indigenous Drones Club,a gentlemen-only barbers establishment would provide a perfect locale for male bonding and social networking. Mergers discussed over a manicure,deals sealed over a shave.
There are big bucks to be made in this business-after all,it is a veritable cash crop.
samarofdiscontent@gmail.com
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