Techook.com, new offering from Indian Express Group, is India’s first stack-based review platform

Techook.com is the latest offering from Indian Express Digital, one of the leading and most reputed media houses in the country,

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Techook.com is the latest offering from Indian Express Digital, one of the leading and most reputed media houses in the country.

Can there be a tech review that takes out the element of personal bias as much as possible? Well, the answer is yes. The answer is Techook.com. This latest offering from Indian Express Digital, one of the leading and most reputed media houses in the country, is India’s first stack-based review site for gadgets. Aimed at simplifying smartphone decision-making, Techook is set to be a major disruptor in the tech journalism space thanks to its unique and world class card-based UI for desktop and mobile.

Techook will be a game-changer because of its focus on ensuring information credibility and data-backed review process which results in a comprehensive performance report. With a numeric rating assigned to every parameter tested over a seven-day period, Techook offers completely impartial smartphone ratings to provide objective information to its readers. Products are also sorted into different categories according to user profiles to enable swifter discoverability and better navigation. Techook will also curate relevant news and updates along with how-to videos and articles in order to keep readers up-to-date with the latest developments from the world of gadgets.

Watch our video introducing Techook.com

Sandeep Amar, CEO, Indian Express Digital said: “Techook is one of the most innovative media launches in India. The design and UI is totally unique, along with the most comprehensive analysis of each and every feature and specification of mobile phones (to begin with). Techook will make decision making for buying mobile phones easier than ever before. The stack-based platform in the Indian scenario, will be the most unique and user-friendly UI. We are confident of creating great user value with comprehensive content around mobile phones and in the future, around other gadgets. This will be an ad-free product and user experience will be of the highest standard.”

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But what really sets Techook apart from other tech portals is its focus on leveraging technology as a key differentiator. The platform has employed world-class technology for an uncluttered user experience, pioneering the card-format layout in India. This allows users to move from one page to another without leaving the current page. There is no browser load, and the navigation is smooth and hassle-free with swipe-based, ad-free premium content and layout. This focus on a seamless interface and engaging content has allowed the platform to capture and retain reader interest.

“In this digital day and age, technological adoption is no longer a choice. This also reflects in how Techook is designed. We have conducted exhaustive market research and user feedback surveys to create a platform that met and exceeded the expectations of the new-age user. With this launch, we are now one step closer to cementing our leadership status in the tech journalism segment,” added Sandeep Amar.

The launch of Techook.com follows close on the heels of the launch of InUth.com (Homepage of millennials), and underlines the Indian Express Group’s commitment to bringing world-class products for Indian audiences. The platform plans to add more review categories in the future in addition to smartphones, as it sets about empowering Indian consumers with the most objective and credible product information available.

Here is how to get hooked

Website – http://www.techook.com
Facebook – www.facebook.com/techookdotcom
Twitter – www.twitter.com/techookdotcom
Youtube – www.youtube.com/techookdotcom