Google brings AMP pages to India; challenge for Facebook’s Instant Articles

Google has announced that its ‘Accelerated Mobile Pages’ (AMP) for search in India, which will pose as a challenger to Facebook's Instant Articles.

Google, Google AMP, Google Accelerated Mobile Pages, Google AMP pages India, Google AMP vs Instant Articles, Facebook instant articles, technology, technology news

Google is launching its AMP pages with faster load-time and less data consumption in India.

Google has announced its ‘Accelerated Mobile Pages’ (AMP) for search in India, which will pose as a challenger to Facebook’s Instant Articles. Google says that its AMP pages load four times faster, and use ten times less data. These are primarily aimed at India’s growing smartphone users, who often face poor connectivity issues.

Google says it has partnered with publishing houses such as Network18, NDTV, India Today, Hindustan Times and DNA for the AMP pages. AMP pages will work across devices, platforms and browsers, and publishers can publish instantaneously and monetise everywhere. Users will also have control over the look and feel of their content, says Google.

“AMP will allow publishers to deliver content to readers when they are on the move, faster, consistently and along with a uniform experience. Starting today, Google will make it easy to find AMP webpages in relevant mobile search results, giving users a lightning-fast reading experience for top stories,” said David Besbris, VP Engineering, Search.

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Google’s AMP pages come to India, after Facebook had already rolled out Instant Articles (these are now available to all publishers) which also load instantly on the social media website.

Google says AMP is great for browsing the web on mobile devices, will also make it easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.

Also read: Google’s new lite mode to load pages 4 times faster on Indian 2G networks

Also see: Google’s fast mobile pages will go live in February 2016

Google brings AMP pages to India; challenge for Facebook’s Instant Articles

Google has announced that its ‘Accelerated Mobile Pages’ (AMP) for search in India, which will pose as a challenger to Facebook's Instant Articles.

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