Google has announced the launch of its Search Lite feature, that allows a much faster load of search links, in India from this month.
“The new feature will come into play whenever a mobile user is access search results from a very slow network. Google will capture the page and make it lighter,” Hiroto Tokusei, Search Product Manager, Google Inc, said in a telephonic interview.
Google has already tested the feature in Indonesia, which has networks very similar to India. Tokusei said the results there showed a four times faster page load and 80 per cent less data consumption.
Google says publishers stand to benefit as they will get a 50 per cent jump in pageviews. However, these pages don’t yet have Google Analytics which is used for tracking pageviews. Tokusei said they were working on implementing analytics and some of the ad networks were already working on these pages.
“Monetisation won’t be affected for publishers. There is an opt out option for the users as well as publishers,” he said. “The feature is good for publishers as it will extend their reach,” he added.
In markets like India, a lot of users on slow networks already use the Opera Mini browser which loads pages much faster and consumes lesser data.