BJP mouthpiece to be published in regional languages to extend party reach

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According to party sources, these publications — with eight common pages that will be sent by the central team to all states – will be the main platform for ideological and party communication with workers.

Though the BJP had so far maintained that party membership will be unconditional, sources claim, that new members might be asked to subscribe the party publication.

Shah also appointed a team with senior BJP leader Prabhat Jha, R Bala Shankar, Shiv Shakti, Sudha Malaiya, and Mukesh Mishra as in charge of party journals and publications.

“The party president said every state should have one party mouthpiece in its regional language. The existing ones should be strengthened and their content revised. He wants their current circulation, which is 7-8 lakh now, to be increased three times within a year,” a source said.

“The publications will be an effective vehicle. They will be a must-read for workers,” said another leader associated with BJP’s publication work, adding that state units low on funds will be given financial assistance from the central office.

BJP units in Tamil Nadu, Karnataka, Kerala, Maharashtra, Gujarat, Madhya Pradesh, Delhi, Andhra Pradesh, Odisha, West Bengal, Assam, Uttar Pradesh, Chhattisgarh, Jammu and Kashmir, Himachal Pradesh and Punjab have publications of their own. But party-ruled states like Rajasthan, Haryana, Jharkhand and others like Bihar and Telangana currently do not have any party mouthpiece.

BJP publishes Kamal Sandesh from Delhi in Hindi and English. The Madhya Pradesh unit publishes Manogat, while in Maharashtra it is known as Charaived.