Priyanka Chopra, Freida Pinto launch ‘Girl Rising’ campaign

Priyanka and Freida are also part of the global feature, which co-stars Oscar-winners Meryl Streep and Anne Hathaway.

“I’ve been a part of the ‘Girl Rising’ campaign since its inception and am honoured to be able to bring this powerful idea to India. I am also extremely humbled by and grateful for the support from my colleagues in the industry.

All it took was one phone call for me to have these amazing seven ladies to graciously agree to join us on this journey. If more girls are educated, all of India stands to gain. The girl rising campaign aims to address that through an innovative initiative that will not only help create awareness but also create a tangible platform to affect change,” Priyanka was quoted saying.

Freida, who made her film debut with Oscar-winning film ‘Slumdog Millionaire’ and is a popular name in Hollywood now, said girls’ education is one of the most important causes for her.

“Too often it is social and traditional ideas that holdgirls back. People just can’t imagine a different future for girls. The time has come where instead of questioning why we should educate girls, we should be asking why not? when we know that educating girl can change the world, why wait? With Girl Rising we will change that,” Freida said.

“Right now it is estimated that there are 270 million women and girls under age 25 in India. Furthermore, by not educating girls equally, it is estimated that India misses out on potential economic growth of about USD 33 billion per year,” Holly Gordon, the co-founder of the campaign, echoed his thoughts.

(With PTI Inputs)