Salman Khan’s Sultan continues its ‘historic’ run

WATCH VIDEO: Salman Khan’s Sultan Gets Rave Audience Reviews

This is Salman Khan’s tenth movie to cross Rs. 100 crore mark and with Sultan the superstar now holds the record of maximum films in the Rs. 100 crore club followed by Shah Rukh Khan who has six films to his name.

Sultan has also broken Salman Khan’s all previous films box office records like Bajrangi Bhaijaan and Prem Ratan Dhan Payo, which  collected Rs. 102.60 cr and Rs. 101.47 cr in three days and has now become the superstar’s biggest opener at the box office till date.

#Sultan Wed 36.54 cr, Thu 37.30 cr, Fri 31.50 cr. Total: ₹ 105.34 cr. India biz… Will continue its WINNING STREAK on Sat + Sun.

— taran adarsh (@taran_adarsh) July 9, 2016

Also read: Salman Khan Sultan Box Office Day 2 collections could push it towards new records

The film made Rs 36.54 on opening day and followed it up with Rs 37.2 crore on Eid holiday on Thursday. As Friday was a working day, the film witnessed a dip in its box office numbers and but still managed to collect Rs. 31.50 crores at the ticket window. (Sultan opening box office collections: Salman Khan’s Eid release is 2016’s biggest film)

WATCH VIDEO: 5 Reasons To See Salman Khan’s Sultan

With the next two days being the weekend, the film is likely to improve its box office collections. Trade analysts predict that this weekend, the movie will make anything beyond Rs 150 crore. Salman’s Prem Ratan Dhan Paayo and Bajrangi Bhaijaan, Shah Rukh Khan’s Happy New Year and Aamir Khan’s Dhoom 3 are the other big films which made Rs 100 crore in three days. (Sultan review: This is an Eid gift from Salman, Anushka)

Trade expert Taran Adarsh said on Friday that both single screens and multiplexes are giving great response to the wrestling drama. (Sultan sets a benchmark for getting the technique right: A sports writer’s perspective)

The film is riding high on positive word of mouth as well as good reviews. (Salman Khan celebrates Eid like the Sultan he is, see pics)

WATCH VIDEO: Salman Khan’s Sultan Gets Rave Audience Reviews

For a mid-week release, Sultan’s collections at Rs 36.54 crore on day one were huge. The fact that this is the money the film made on a day which was not even Eid (the festival was shifted to July 7) is even more exemplary. Prior to this, the star’s Ek Tha Tiger held the record for mid-week release with over Rs 32 crore in ticket sales. It seems all Sultan needs to do now is to keep its focus on the big number. And hope for audience’s love. (Photos: Sultan Is 2016’s Highest Opener At The Box Office. SRK’s Fan, Akshay’s Housefull 3 follow)