Archna Shukla

The writer is a Delhi-based journalist.

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With an eye for e-tailSubscriber Only

August 07, 2014 00:39 IST

Fund infusions by Flipkart and Amazon have set the stage for a battle for the country’s nascent e-tail space

Tue, Jul 07, 2020

Ministers’ personal staff: Ex-bureaucrats divided over merit of govt orderSubscriber Only

July 26, 2014 01:28 IST

Former cabinet secretary and ambassador to the US Naresh Chandra said the order was 'direct, open and transparent'.

Sat, Jul 26, 2014

After dig at Modi, Akhilesh creates 3 Twitter handlesSubscriber Only

July 03, 2014 00:42 IST

Unlike the Modi government, Yadav has, however, decided to keep his ministers away from social media.

Thu, Jul 03, 2014

Target 2019 takes BJP south, to turn vote gain into seatsSubscriber Only

June 25, 2014 00:18 IST

BJP’s IT CEll and various voluntary groups that worked with it in the elections look at building a base in three southern states where the party’s presence isn’t strong.

Wed, Jun 25, 2014

Coming up, fresh chapters to bio by British freelancerSubscriber Only

June 10, 2014 02:29 IST

The publishers of Narendra Modi’s biography by British freelance writer and TV producer Andy Marino are set to add new chapters on his election campaign, the victory and his vision for a new and stronger India. “The revised edition of the book (Narendra Modi: A Political Biography) will be out in July,” said Vikas Rakheja, […]

Tue, Jun 10, 2014

After the victory, the new targetsSubscriber Only

June 10, 2014 02:22 IST

Team that drove Modi campaign back at work, now on Maharashtra

Tue, Jun 10, 2014

PM likely to set up 10-member expert advisory boardSubscriber Only

May 31, 2014 00:57 IST

Experts will include sector specialists, even veteran politicians.

Sat, May 31, 2014

It’s official: Reliance now controls news broadcaster Network18Subscriber Only

May 29, 2014 20:09 IST

RIL executives refused to comment on the new management that will take over NW18 and TV18.

Fri, May 30, 2014

PM tells ministers: Get on Twitter and Facebook, reach out, invite new ideasSubscriber Only

May 29, 2014 01:13 IST

The new ministers have been advised to use the microblogging site and the social media platform extensively for public outreach.

Thu, May 29, 2014

Rebranding RahulSubscriber Only

May 25, 2014 00:20 IST

Archna Shukla speaks to the men behind the Modi Brand to see if the Congress could have done it any differently

Sun, May 25, 2014

‘If I knew there’s been no promotion for 30 years, no equipment for 20 years, I would not have taken up this job’Subscriber Only

May 25, 2014 00:03 IST

In this Idea Exchange moderated by Senior Editor Archna Shukla, Sircar notes that he was brought in to clean up the body.

Sun, May 25, 2014

Other winner: Today’s ChanakyaSubscriber Only

May 18, 2014 01:30 IST

Pollster says numbers sacrosanct, bigger sample isn’t always better.

Sun, May 18, 2014

How I&B ministry milked DD, AIR for serials, bulletins on UPA schemesSubscriber Only

May 16, 2014 01:40 IST

According to the I&B ministry, DD and AIR were paid Rs 45.67 crore for advertisements and advertorials run under the campaign.

Fri, May 16, 2014

3 dozen in 5 months: new channels crowd news spaceSubscriber Only

May 05, 2014 11:02 IST

The trigger for the fresh avalanche, according to those in the business, was the elections.

Mon, May 05, 2014

Narendra Modi’s mission 2014: Nuts & boltsSubscriber Only

May 01, 2014 10:37 IST

The Citizens for Accountable Governance is a think-tank spearheading Modi’s marketing and communication push.

Thu, May 01, 2014

Men behind Narendra Modi’s election campaign strategySubscriber Only

May 01, 2014 10:28 IST

Modi works closely with a handful of people borrowed from the RSS and three of his trusted ministers from Gujarat.

Thu, May 01, 2014

The Splash: What keeps the Narendra Modi marketing machine ticking?Subscriber Only

May 01, 2014 00:54 IST

A top Modi aide says that the idea is that constant exposure to the quiet yet prominent logo will help it seep into the subconscious of the voters.

Thu, May 01, 2014

RSS-led core group maps Modi campaign routeSubscriber Only

April 15, 2014 03:45 IST

It is the RSS leadership instead that Modi confers with on political strategy.

Tue, Apr 15, 2014

The professionals behind BJP’s Internet campaignSubscriber Only

April 15, 2014 00:49 IST

Vinod Kumar, an IT professional working in Sri Lanka, managed to get leave for about three months.

Tue, Apr 15, 2014

‘Amarinder a tu-tu, main-main candidate’Subscriber Only

April 15, 2014 00:45 IST

Arun Jaitley is contesting his first election.

Tue, Apr 15, 2014

Sahara channels black out arrestSubscriber Only

March 05, 2014 03:06 IST

Like this national channel, five other regional channels owned by Sahara also gave the events a miss.

Wed, Mar 05, 2014

Under scanner,Rose Valley business spreads far and wideSubscriber Only

April 27, 2013 04:07 IST

IT is one of the largest advertisers in West Bengal,a prominent sponsor in the Indian Premier League (those watching IPL on TV are not likely to have missed the Rose Valley logo that shines on the lead chest of Kolkata Knight Riders players) and an influential media player in the state,neighbouring Assam,Tripura and distant Orissa.

Sat, Apr 27, 2013