Virtual Connections

If you are cursing yourself for missing out on the chance for a Swayamwar with TV actor Ratan Rajpoot,heres an alternate route that might just click.

The world of online gaming allows you a chance to get hitched

If you are cursing yourself for missing out on the chance for a Swayamwar with TV actor Ratan Rajpoot,heres an alternate route that might just click. After running games based on Rakhi ka Swayamwar and Rahul Dulhaniya Le Jayega,online gaming portal Zapak and Imagine TV have returned with a game on Ratan ka Rishta. The game captures the essence of the real ongoing Swayamvar on TV. It consists of multiple levels – each level testing a suitable skill of the groom. From dressing up right to showing multifarious talents such as archery and solving complicated jigsaw puzzles,this game takes the user through a fun filled experience of the Swayamvar. The objective being simple to impress Ratan Rajpoot. And the response has been encouraging,with over one lakh users.

The Swayamvar brand is very strong amongst the youth,especially since its about a young girl finding a groom for herself on her own terms. With the increasing importance of the digital space as an interactive medium,we felt this would be a great way to connect with them, says Nikhil Madhok,Senior Director – Marketing & Communications,Imagine TV.

Manish Agarwal,COO,Digital Business,Reliance Entertainment,feels that some reality shows,lend themselves to exciting game plays. These shows are exciting and popular on TV. Users enjoy playing games based on them as they find the concept different and engaging, he says. But why not a game fashioned on survival and instincts like CID,Khatron Ke Khiladi or Mujhe Iss Jungle se Bachao ? We did run games fashioned on Dus Ka Dum,which was our first TV show designed into a game, he says. Other games inspired by reality shows include Pati Patni aur Woh,The Fast and The Gorgeous and Keymon Ache,on Nick.The game can be experienced on: http://www.zapak.com/swayamvar

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