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London Mayor Sadiq Khan on Monday banned “unrealistic body image ads” across Transit for London (TfL) network. The order will be implemented from July.
An Advertising Steering Group, made up of a range of stakeholders, will be established to monitor TfL’s approach to advertising and to keep its policy under regular review.
Khan issued a press release declaring the ban. In it, he elaborated on his reasons to implement it and why he thinks it is important.
“As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end,” his statement said.
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“Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this,” it added.
The release also issues a statement from Graeme Craig, (TfL) Commercial Development Director.
“Advertising on our network is unlike TV, online and print media. Our customers cannot simply switch off or turn a page if an advertisement offends or upsets them…we want to encourage great advertising that engages people and enhances the transport network,” Craig said.
https://twitter.com/4womenslib/status/611216860126781441
In 2015, the transit system faced extreme backlash when the London tube displayed an advertisement from Protien World about losing weight – “Are you beach body ready”.
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