FDA raises age verification for tobacco purchases to 30 in new crackdown

Previously, the age verification requirement was 27. Additionally, the FDA has prohibited the sale of tobacco products through vending machines in locations where individuals under the age of 21 are present or permitted to enter.

The FDA’s decision comes in response to growing concerns about the increasing prevalence of tobacco use among young people.

The agency believes that these measures will help to prevent minors from becoming addicted to nicotine and reduce the overall burden of tobacco-related illnesses.

“Decades of science have shown that keeping tobacco products away from youth is critical to reducing the number of people who ultimately become addicted to these products,” Brian King, director of the FDA’s Center for Tobacco Products was quoted as saying by Reuters.

The World Health Organization (WHO) has also expressed concerns about the targeting of young people by tobacco companies through social media, sports, and music festivals. In May, the WHO warned that these tactics are aimed at hooking a new generation on nicotine.

The FDA’s decision is expected to have a significant impact on the tobacco industry.  As per Reuters, shares of major tobacco companies, such as Philip Morris and Altria, were flat in morning trading following the announcement.