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Amid the ongoing boom in online food delivery, authorities in Dubai have issued new rules and guidelines to regulate the sector to ensure fairness, transparency, and consumer protection.
The Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), which is part of the Dubai Department of Economy and Tourism (DET), issued the guidelines after consultation with industry stakeholders and has set out clear rules for platforms, restaurants, and consumers to ensure a balanced and responsible ecosystem.
According to the guidelines, Platforms must provide clear, accessible terms and conditions, which can only be changed after a 30-day notice. It allows restaurants to terminate contracts if they disagree with the platform’s terms.
Platforms are obliged to disclose how listings are ranked, and restaurants have the right to fair access to non-personal customer data, such as order history and sales reports.
The new guidelines require platforms to make their commission structures transparent, and any advertising or promotional fees must be optional, which should be clearly disclosed.
Food delivery platforms should also be neutral and cannot prioritise their own services above other restaurants.
In case of order cancellations or other delivery-related issues, the guidelines say that restaurants will not be held responsible for factors outside their control, including system failures or third-party logistics delays. It also noted that customers should not bear any cost arising from such delays.
The pricing should be transparent with a clear breakdown of all charges before checkout and no additional fees that were not disclosed can be added after payment.
As per data, online food delivery is a fast-growing industry in Dubai, and the sector is projected to generate a revenue of over Rs 119 billion in 2025.
“The online food delivery sector has witnessed robust growth in recent years, and we recognise the vital role the delivery platforms play in contributing to the overall growth and innovation of Dubai’s food and hospitality sector. Dubai prides itself on its public and private sector partnerships, and we have formed this working group and developed these guidelines hand-in-hand with the industry to encourage sustainable growth and further elevate business standards, while promoting collaboration, transparency and fair competition for the benefit of all stakeholders,” Ahmad Ali Moosa, Director of Fair Trade and Business Protection at DCCPFT, said.
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