Zomato’s search trends in 2024: 4,940 users searched for ‘girlfriend,’ 40 looked for ‘dulhan’

Zomato also revealed that Bengaluru placed 30 lakh more orders than Mumbai, though Mumbai’s total revenue exceeded Bengaluru’s by approximately Rs 3 crore. The platform also recorded its highest order volume on May 12, with 34.8 lakh orders, while the lowest was on January 29, at 16.8 lakh orders.

New Year’s Eve brought an unprecedented surge in demand for quick commerce platforms, food delivery services, and other consumer internet companies. Executives from platforms like Blinkit, Swiggy Instamart, and Zepto shared remarkable consumer trends and record-breaking order volumes on social media. Blinkit CEO Albinder Dhindsa wrote, “We have already crossed the total number of orders we did on NYE 2023. Happened around 5 pm today!”

Blinkit on New Year’s Eve clocked a whopping 2.3 lakh packets of aloo bhujia out for delivery by 8.00 PM. On Swiggy Instamart, the chips order surged at 853 orders per minute.

Running chart of different NYE party items like chips, soda, condom, etc till 7 PM today!

Got grapes added in this list as well 😂 pic.twitter.com/mj8e84vwnP

— Albinder Dhindsa (@albinder) December 31, 2024

The quick-delivery platform also reported an impressive 1.2 lakh condom packs delivered, with chocolate-flavoured condoms stealing the show (39 per cent of sales). While Swiggy Instamart had already delivered 4,779 packs by the afternoon.