Premium

Zepto and Shaadi.com collaborate on wedding ad; Anupam Mittal asks quick-commerce CEO, ‘Vadhu Chahiye?’

While Zepto promised delivery of wedding attire in ten minutes, Shaadi.com hoarding said finding a groom will take more than that.

Anupam Mittal asks Zepto CEO, ‘Vadhu Chahiye?’ after ad collab

As wedding season peaks, Zepto, quick-commerce company, and Shaadi.com, matrimonial platform, rolled out a joint out-of-home (OOH) campaign. The hoardings of the brands placed next to each other plays up their unique strengths while serving up a dose of humour.

Zepto, known for its ultra-fast delivery, introduced ethnic wear from Manyavar brand with a tagline that read, “Manyavar chahiye? (Do you need Mayavar?) Manyavar in 10 minutes.” Right next to it, Shaadi.com offered a tongue-in-cheek counter: “Var chahiye? (Do you need a groom?) Will take more than 10 minutes.”

Anupam Mittal, founder and CEO of Shaadi.com, lauded the collaboration in a LinkedIn post. “Taking a moment to appreciate this cute collab between Zepto & Shaadi.com. Who would have expected a crossover between love and 10-minute delivery?” he wrote.

Story continues below this ad

Mittal, in the post, elaborated on how brands have evolved: “For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning. Today, they’re co-creating more than ever.”

“Brands are no longer just products or services, they’re conversation starters. It used to be that your brand was all about what you told the customer, meaning the main job was communication. Today, brands are what your customers say about you, which means the focus has shifted to entertaining, engaging, and educating,” he wrote.

See the post here:

Mittal’s post quickly gained attention online. He also tagged one of Zepto’s founders, Aadit Palicha, asking, “Vadhu chahiye? (Do you need a bride?)” to which Palicha said, “I’m married to Zepto.”

Also Read | ‘Yellove takes flight’: Etihad Airways unveils stunning Chennai Super Kings-themed airbus, wins hearts of yellow army

The conversation didn’t stop there. Mittal responded saying, “Kyun pet par laat maar rahe ho?” Palicha replied, “Mom LinkedIn par hain! Let’s take this offline.”

Story continues below this ad

Other brands including Faasos and CashKaro also joined the banter.

The police said that Kumar, a resident of Turbhe MIDC in Navi Mumbai, was driving his concrete mixer truck when it collided with an SUV.

‘Unleashed aggressive dog to stop probe’: Sacked IAS officer Puja Khedkar’s mother booked

Cities2 hr ago

The mother of a dismissed IAS officer, Manorama Khedkar, has been booked by the police for obstructing an investigation and aiding suspects involved in a road rage incident. The incident occurred on September 13 and involved two men who allegedly kidnapped a truck helper.

View all shorts

Live Blog