Another ‘Peak Bengaluru’ moment unfolds as fashion truck hits the streets in style

A photo of a mobile walk-in clothes store goes viral on social media.

The image was posted on X (previously Twitter) by @HaramiParindey.

India’s IT capital appears to be gearing up for a new kind of takeover—the fashion truck revolution. Forget algorithms and microchips, we are talking about curated threads and mobile boutiques hitting the streets and changing the way Bengalureans shop.

A “Peak Bengaluru” moment occurred when a man noticed what appeared like a walk-in clothing store on wheels. Whether you are sporting a sleek kurta or rocking edgy streetwear, now there is a truck catering to your style. Even though celebrities might compare this to their vanity vans, this is unquestionably a sight that can catch everyone off guard.

The image was posted on X (previously Twitter) by @HaramiParindey with the comment “In another episode of ‘WTF Bangalore,’ spotted this truck while going to the mandir with my wife.”

In another episode of “WTF Bangalore,” spotted this truck while going to the mandir with my wife. pic.twitter.com/pUpCQuiczk

— Pakchikpak Raja Babu (@HaramiParindey) January 15, 2024

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As the post quickly went viral, an X user wrote, “Bangalore people spend more time on the traffic than the market so a billion dollar startup is in the making.”

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Another user said, “I think it’s nice that a person is trying to do what showrooms do in big malls. I have no problem with a middle class guy trying to make ends meet, even if it’s not entirely usual, as long as it’s not unethical atleast.”

Some were confused about what the truck had to offer. “This is not what I meant when I thought about ‘Mobile showroom’,” wrote a netizen. Another posted, “Food truck suna tha par didn’t see this coming!”