Premium

After Bengaluru Police halts Ed Sheeran’s busking, Amul dishes out a witty take

Sheeran’s impromptu street performance was halted by the police on Sunday, citing that no official permission was granted for it.

Amul topical on Ed Sheeran's busking incident in Bengaluru (Image source: @amul_india/Instagram)

Ed Sheeran’s India tour has been making headlines. The singer, known for his love of impromptu gigs, was busking in Bengaluru when local police stepped in and put a stop to it. A video of the moment quickly went viral, sparking reactions from fans all over social media.

Now, Amul has joined the conversation with a witty illustration about the incident. The artwork shows a policeman offering a piece of bread to Sheeran, who is depicted in his signature casual outfit, with a guitar in his hand and reaching out for the snack. The brand’s signature wordplay is on full display with the captions: “Ed Sharin’ a snack!” and “Eat on the street!”—a cheeky nod to the incident. Amul shared the illustration on social media with a caption: “British singer-musician’s impromptu Bengaluru performance shut down!”

See the topical:

View this post on Instagram

A post shared by Amul – The Taste of India (@amul_india)

The post went viral soon. Reacting to it, one user wrote, “Now this is something amazing.”

Story continues below this ad

Also Read | Arijit Singh takes Ed Sheeran on a scooter ride in his hometown; fans say ‘2025 is full of wonders’

Another user dropped a mandatory GTA comment, wrote, “We got amul ed ad before gta6.’ A third user wrote, “Amuls admin please calm down yaar its not a trolling page.”

What really happened?

Sheeran’s surprise street performance in Bengaluru was unexpectedly cut short by the police around noon on Sunday. The British singer-songwriter, accompanied by his security team, had set up across from the M G Road Metro station on Church Street, where microphones and a guitar were ready for his set.

Just as he began strumming his hit Shape of You, Sheeran told the crowd, “So, we were gonna play more than one song. But, right now let’s play one song, alright.” However, barely a minute into the performance, a police officer stepped in and disconnected the speakers, putting an abrupt end to the show.

Authorities later explained that the performance was halted because no official permission had been granted. But Sheeran later took to Instagram to set the record straight, stating that the event was indeed pre-approved.

C P Radharishnan is currently serving as the Governor of Maharashtra.

Grounded in Sangh, tested by BJP: Who is CP Radhakrishnan, India’s next Vice President?

India56 min ago

CP Radhakrishnan, the BJP's pick for Vice President of the NDA, has a long and successful political career. He won the recent election with a decisive victory and has been described as both ideologically rooted in the Sangh and pragmatic in governance. He has faced controversy, but has remained steadfast in his beliefs and has the support of his party.

View all shorts

Live Blog