‘Artificial immersion’: Man offers ‘digital snan’ at Mahakumbh Mela 2025 for Rs 1,100; sparks hilarious reactions

The video showcasing his service was shared on X by digital creator Akash Banerjee, calling it a “Next Level AI Idea,” and suggested that a “Next Unicorn Company” had been spotted.

Watch the viral video:

Next Level AI Idea 🔥 Next Unicorn Company Spotted 🦄#artificialimmersion pic.twitter.com/YfAJtco79B

— The DeshBhakt 🇮🇳 (@TheDeshBhakt) February 21, 2025

Since being shared, the video has been viewed by more than two lakh users.

Responding to it, a user wrote, “I’ll send you my photo on WhatsApp – make sure to give me a holy dip in the Kumbh! And you send me your photo, and I’ll print it out and place fresh Rs 1100 notes in front of it.”

Another user said, “After February 26, this startup will provide its services after the next 12 years, and by then, it will have become only-corn company.”

A third individual commented, “People can send me their photographs along with Rs. 5999. I will travel the world and ensure their photographs travel along with me. World tour at only Rs. 5999 per person. Need to file a patent for this idea asap.”

A fourth person wrote, “EBITA 99%.” EBITA stands for Earnings Before Interest, Taxes, and Amortisation. It’s a financial metric that measures a company’s profitability by looking at its earnings before certain expenses are deducted.

A while back, a similar business idea went viral when industrialist Harsh Goenka posted a picture of a pamphlet on social media. His caption, “Salvation now available on WhatsApp,” caught people’s attention and sparked a wave of reactions.

Mahakumbh Mela 2025

The Mahakumbh Mela, the world’s largest religious gathering, began in Prayagraj, Uttar Pradesh, on January 13, and will conclude on Wednesday, February 26. This deeply sacred event brings together millions of devotees who take part in age-old rituals, with the most significant being the holy dip at the Triveni Sangam—the meeting point of the Ganga, Yamuna, and the mythical Saraswati river.

So far, the grand celebration has drawn an impressive lineup of dignitaries, including the President, Vice President, and the Prime Minister of India, along with governors, chief ministers from various states, and even international figures like the King of Bhutan. Foreign diplomats, top industrialists, and Bollywood stars have also been part of the festivities, taking a dip at the Sangam.