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Journalism of Courage
Even after decades since its release, the Harry Potter franchise continues to rule people’s imagination. Recently, an AI art series that reimagines the characters of the Harry Potter series as models for Indian brand Sabyasachi is raking in likes.
The art series, made by digital artist Manoj Omre, shows characters like Hermione Granger, Severus Snape, Rubeus Hagrid, Sirius Black, Voldemort, Dumbledore, and Dobby in intricately made Indian clothes that resemble Sabyasachi’s designs. These images were made using Midjourney, a text prompt-based artificial intelligence programme.
Commenting on this post, an Instagram user wrote, “Sirius Black got some serious swag.” Another person wrote, “Why is Hagrid giving Pritam vibes?🤔 😂” While another person wondered, “Why does voldemort has a nose?😂”
A Potterhead urged the artist to include more characters from Harry Potter in the artwork and wrote, “Do more pls. Like Bill Weasley actually being handsomer than in the films. Young sirius black. Young lucius malfoy. I will calm down now. 😌😌”
This is not the only time when digital artists have depicted actors in made-up collections based on a popular luxury brand’s aesthetic. In April, people shared AI-generated images that envisioned Zuckerberg out of his normcore basics and in fashionable clothes by brands like Louis Vuitton, Balenciaga, and Vivienne Westwood. In March, an AI-generated image of Pope Francis in a Balenciaga-style swaggy puffer jacket went viral. This hyper-realistic image, which prompted several memes, was also made using Midjourney.
