In the age of MasterChef and experimental cuisines, restaurateurs and chefs are putting in a lot of effort to make sure their guests are treated to fantastic and unexpected foods and flavours. Part of the build-up and adding to the whole dining experience is the naming of dishes and their description. Much thought goes into the perfect name and a description that would entice diners to pick a particular drink or dish. And what comes out after much labour of love is a name that embodies the essence of the dish.
For a certain cocktail on the menu of Equilibrium, a modern Italian bar and restaurant in Singapore, that name just happened to be an oft-used Indian expletive.
This delightful find was tweeted out on Twitter, much to the amusement of many. Described as an “Enticing Flavours Of India, Creamy Chai Latte Shaken With Amaretto, Bulleit Bourbon, Hazelnut Syrup, French Cream And Honey Water”, the cocktail is priced at $23, exclusive of taxes.
Indian: Do you know what is “Madarchod”
American: Yes, it’s a dish with enticing flavours of India and costs $23 pic.twitter.com/jSeijaKBFg
— leaked-π (@DadaThaakur) July 19, 2016
In case you thought this much have been a mistake, much like many sceptical tweeple, here’s another picture of the full menu, along with the restaurant’s logo that seems to have been taken right at the table. Plus, the Facebook admin of Equilibrium gave us a confirmation that the restaurant does indeed feature a cocktail by that name.
@Trollacharya pic.twitter.com/UCohFNNtx5
— leaked-π (@DadaThaakur) July 19, 2016
Now that we’ve clarified the authenticity of the location, let us also assure you that this is not a case of ‘lost in translation’ either. When asked if the cocktail christening was deliberate, we got an answer in the affirmative. According to a statement from Equilibrium to the IndianExpress.com, “We are a bespoke bar and restaurant catering to mass affluent and based in Singapore, so our cultures and acceptance of humor are extremely different. We would not imagine doing it in your country but Singapore is a multi-racial country with little bias and a wider berth when it comes to humor. We saw the humor in introducing an Indian inspired cocktail with a tongue in cheek name. It was never designed for an audience market based in India, nonetheless the conservatives of that market. In UK, Ma******d is a common urban slang like how most imprudent Hokkien and Cantonese words that are commonly used in Singapore on a daily basis have become acceptable and not shocking to the mainstream. We hope that you are aware that most cocktails tend to be inappropriately named.”
To be fair to the restaurant, the drink does look very interesting in a chai cup topped with a cinnamon stick.
Now, for you “conservatives”, if you thought tweeple would not share this sense of humour, you will find that you’re mistaken once you scroll down the replies section of that tweet. Of course, how this tweet later turned into an India vs Pakistan debate is a whole different matter!
Till then, should you find yourself in Singapore, and wish to partake of this cocktail that holds enticing flavours of India, head over to Equilibrium at Capitol Piazza.