Luke Damant, 24, is famous for exploring cultures around the world. While walking through the streets of Punjab, he spotted a Sikh man in a turban. Curious, he asked a passerby where he could get one himself. The man directed him to a local shop, where Damant was warmly welcomed and shown an array of colourful turbans. He chose a striking blue one, and the shopkeeper offered to tie it for him. During their interaction, Damant asked if turbans were worn only by men. The shopkeeper explained that Sikh women also wear turbans. But what truly resonated with viewers was what he said next: “Once turban on—no smoking, no drinking. Strictly.” Damant nodded with respect and thanked the man before paying for the turban. “$5 turban in India,” he captioned the video. Watch the video: View this post on Instagram A post shared by Luke Damant (@lukedamant) The video quickly went viral, racking up over nine million views. Comments flooded in, applauding the shopkeeper’s dedication to preserving the sanctity of Sikh traditions. “Didn’t know u can’t smoke and drink in turban!! Wow!! Big respect, how beautiful,” one user commented. Another wrote, “Kudos to the shopkeeper.” “That’s the perfect guidance I have ever seen given to anyone. Respect for the keeper,” a third person said.
