Top 10 countries trending on social media for travel in 2024: Know if India’s among them

McKinsey has revealed that approximately 80% of travellers are now visiting only 10% of the world’s tourist destinations, as interest in travel continues to rebound.

This trend reflects a notable shift in popular travel hotspots, highlighting the growing influence and persuasive impact of social media on people discovering and planning their trips to these destinations.

Along similar lines, InterGlobe highlights that approximately 43% of travellers today will not consider a destination unless they first encounter it on social media.

Notably, popular social media platforms like Instagram, TikTok, and Pinterest are transforming how travellers plan and experience their journeys today.

With the growing reliance on social media for travel inspiration, suggestions, and decision-making, Titan Travel Tours has identified the most popular countries for travel in 2024 by analyzing data from platforms like Instagram, TikTok, and Google searches.

Top 10 most popular countries on social media for travel in 2024

The allure of picturesque destinations is undeniable, revolving around the potential to captivate tourists in engaging experiences, making them feel like protagonists of their own adventurous stories.

Following the Social Travel Index report, here are the top ten most popular countries on social media to travel for 2024.

In a remarkable achievement, Japan ranks first with an impressive social travel score of 8.87 out of 10, with it boasting breathtaking natural beauty, from the majestic Mount Fuji dominating the Shizuoka skyline to the stunning cherry blossoms of Sakura.

Canada follows closely in third place with a solid social travel score of 8.07 out of 10, serving as an excellent destination for those seeking to reconnect with nature or indulge in thrilling adventures.

Where does India stand?

India ranks 39th in the TTDI 2024, with its strong Natural (6th), Cultural (9th) and Non-Leisure (9th) resources driving its travel industry. (Pinterest)

India, one of the richest and most diverse countries, ranks second globally with an 8.41 out of 10 social travel score.

It is also the world’s most Instagrammable country, with over 250 million Instagram posts, and the most popular country on TikTok, with 58.3 million TikTok posts, making it a popular destination for travellers seeking diverse experiences.

India has a wealth of Instagrammable monuments and landmarks, showcasing a diverse range of architectural styles, including Hindu temples, Indo-Islamic structures, and Ashokan designs, with the latter being the most prominent.

Among these stunning sites are the Amber Palace, Sri Harmandir Sahib, and the Taj Mahal, which stands out as one of the Seven Wonders of the World. The country’s beautiful architecture and iconic landmarks create a captivating backdrop for travellers looking to capture memorable moments.