Software services provider Satyam Computer Services Ltd unveiled its new brand identity,Mahindra Satyam,symbolising the amalgamation of the Mahindra Group's values with Satyam's expertise. "This rebranding exercise symbolises an amalgamation of the Mahindra Group¿s values with Satyams fabled expertise,even as it retains that part of Satyams identity which signifies commitment,purpose and proficiency of the organisation and its people," Mahindra Group Vice-Chairman and Managing Director Anand Mahindra said. The logo for the new brand would be adopted from the Mahindra Group,a company statement said. The "Mahindra Satyam" brand would be based on values such as good corporate citizenship,professionalism,customer first,quality focus,and the dignity of the individual,the statement further added. "With this initiative,we will witness steps by the Management to adopt and inculcate the values of performance and customer first,good corporate governance and citizenship,which are drawn from the Mahindra Group," Satyam Board Executive Vice-Chairman Vineet Nayyar said. With this synergistic approach,Mahindra Satyam will learn from the best management practices of the Mahindra Group while focusing on nurturing Satyams innate skills and capabilities,Nayyar added.
