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This is an archive article published on June 13, 2023

Tivoli Audio partners with Alphatec to launch smart audio products in India

Meet Tivoli Audio, the audio brand that merges the old and new in its design and technology. The US-based brand is now entering India.

tivoli audio speaker featuredTivoli Audio's Music System Home Gen 2. (Image: Tivoli Audio)
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Tivoli Audio partners with Alphatec to launch smart audio products in India
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Tivoli Audio, a US-based audio systems brand, has entered the Indian market with a distribution partnership with Alphatec, a Mumbai-based company that deals with audio and video equipment. It plans to launch three new products in 2023 and work on various smart audio products for home, business, and personal use.

Formed in 2000 in Boston with just one radio, the brand currently offers three product lines: Tivoli Audio (Classic collection), ART collection (wireless speakers and home audio systems), and Tivoli GO (Bluetooth portables). The company says that its aim is to offer “a unique mix of style and sound by merging the old and new, designing a classic and modern approach to the home audio experience.”

Tivoli Audio also says it’s an environment-conscious brand that uses recyclable materials, eco-friendly fabrics, and 100% eco-friendly packaging for its products.

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Paul DePasquale, CEO of Tivoli Audio, said, “All our products represent the balance of style & sound. With a classic wood finish and the use of mixed materials such as metals and upholstery grade fabrics, we offer products that can complement the home décors of our customers. With Alphatec, a brand which is very much known for being the epicentre of some of the world’s best audio and video equipment, as our distribution partner in India, we are sure that our products with elegant designs and quality can go perfectly with all sorts of aesthetics and will certainly make us unique in the market”

The partnership will enable music enthusiasts in India to access and buy four Tivoli Audio products – Model One BT, Music System Home Gen2, Model One Digital Gen 2 and Revive. These products are available across 8 premium retail stores in 6 cities, e-market platforms such as Amazon and Flipkart, and CE stores. The company aims to attain 50 POS (points of sale) across the leading retail chain by September 2023.

The company plans to launch the following products in India as it enters the country:

tivoli audio speaker inline2(1) The Model One BT. (Image: Tivoli Audio)

Model One BT: A classic radio with Bluetooth and 5:1 tuning dial, it features a wood cabinet and vintage design. The device is priced at Rs 25,560.

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Music System Home Gen 2: A sleek and smart music system with Airplay 2, Google Chromecast, Bluetooth, and Spotify, it connects to TV and internet. The device is priced at Rs 1,04,900.

Model One Digital Gen 2: A stylish radio with FM, Bluetooth, Airplay 2, Chromecast, and Spotify, the device is priced at Rs 48,590.

tivoli audio speaker inline1 The Revive series. (Image: Tivoli Audio)

Revive: A wireless speaker with phone charging, touch-dimming light, USB port, and a 30-degree pivoting speaker, the device is priced at Rs 34,840.

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