Smartron, the new made in India brand with global ambitions, has announced its first set of products, initiating what it calls a “breakthrough with the Internet of Trons”. The company launched a 12.2-inch Windows 10 2-in-1 t-book powered by Intel Core M processors with prices starting Rs 39,999. It also announced a 5.5-inch t-phone with Tron-x based on Android to start selling mid-April. With the tagline that it is building “Smart Things For Life", the company has Sachin Tendulkar as brand ambassador and strategic investor. Chairman and founder Mahesh Lingareddy started out at Intel and already has a silicon startup. However, his first product is running on Intel chipsets. Video: The company clearly has ambitions to be present across devices and technologies across consumer and enterprise verticals. The Tron X experience will be based on a new platform called Hubtron which will let the devices communicate between themselves. Lingareddy says Hubtron will help Android and Windows communicate between themselves over T cloud. The company also announced a virtual customer support programme called T Care and a T Store for selling it as well as third party devices. “The key difference is that all devices and accessories that we sell will be able to talk to each other,” Lingareddy clarified, showcasing how a message received on his Android phone also showed up on the Windows laptop. Mahesh Lingareddy says the idea is to build a truly global OEM company with an ecosystem around it. Founded in August 2014, it is just now that Samrtron has come out of stealth mode. Engineered and designed in India, but for the world. “We have to be globally competitive and build world class products. And we have been working on these products out of India for the past two years,” he said. Also read: Coming soon: Smartron, the Indian tech brand with global ambitions Anand Ramamoorthy, Intel’s director for consumption sales in South Asia, said he was happy that Smartron has taken a very different approach. “They have not taken a low-end processor, but the performance oriented Intel Core M. It is a segmented approach, as the day you start defining the Indian consumer you will find the going tough.”
