Microsoft Edge web browser to get ad-blocker: Report

Microsoft is planning to introduce a built-in ad blocker into the next version of the Microsoft Edge web browser

Microsoft plans to follow Opera’s move by adding built-in ad blocker to its Edge browser

Microsoft Corp is planning to introduce a built-in ad blocker into the next version of the Microsoft Edge web browser, tech website ZDNet reported, citing a slide from the company’s developer conference on Wednesday.

Microsoft Edge replaced Internet Explorer as the default browser in Windows 10.

The move follows Opera’s announcement this month that it was introducing ad-blocking features directly into its desktop computer browser.

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Faster-loading web pages, increased privacy and security and less intrusive web browsing are the key reasons for the growing demand for ad-blockers. However, their growing popularity is cutting into the growth of online advertising sales.

Microsoft could not immediately be reached for comment.

Photos: Microsoft Windows 10 update, chatbots, HoloLens and more at Build 2016