Koo goes premium for creators with support for content monetisation

Koo Premium is currently available for Indian users, and the company has been internally testing it with 20 content creators for a while.

Koo Premium is available for creators in India (Image credit: Koo)

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Koo, the India-based microblogging platform, now allows creators to monetise their content by creating customised subscription plans. According to the company, this is an opportunity for creators to monetise their content and engage with followers in a meaningful way.

Creators who opt for Koo Premium need to offer exclusive content to their subscribers and charge them a weekly or monthly subscription fee. Unlike most social media platforms, which have a fixed subscription charge, Koo is offering the freedom for creators to formulate their own subscription plans with flexible pricing.

Koo has also confirmed that creators can monetise text, photos, and videos and offer exclusive content to premium subscribers. Interested creators need to send an email to special@kooapp.com to register for the Koo Premium program.

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Also read | Koo’s AI-powered content moderation tackles nudity, pornography, and fake news

Koo Premium is currently available for Indian users, and the company has been internally testing it with 20 content creators for a while. In the coming days, the company plans to onboard verified profiles from various fields like journalism, sports, and entertainment to promote its latest initiative.

Aprameya Radhakrishna, CEO and Co-Founder of Koo, said, “Koo Premium is the first of many programs we are launching to democratise content creation and enable creators from across the country to monetise their content and build a sustainable income stream from their passion.”

Koo was launched back in 2020 and is currently the second-largest microblogging platform in the world. It is available in over 20 different languages across 100 countries. The app has clocked more than 60 million downloads across the platform, and it currently offers free lifetime verification for every user.

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