Here’s why Apple’s iPhone Xs series could trigger upgrades by iPhone 6, iPhone 7 users
Apple is said to launch three new iPhones on September 12: a 5.8-inch OLED iPhone Xs, a 6.5-inch OLED iPhone Xs Plus (iPhone Xs...Max?) and a 6.1-inch LCD iPhone Xr.
Apple is believed to introduce three new iPhones this year: a 5.8-inch OLED iPhone Xs, a 6.5-inch OLED iPhone Xs Plus/iPhone Xs Max and a 6.1-inch LCD iPhone Xr.
Apple’s next lineup of iPhones, scheduled to be unveiled on September 12, could attract a bunch of customers who previously owned the iPhone 6 and 7 series phones. The expansion of the iPhone X lineup with brand new models and price points may help Apple to reach out to a new set of consumers who were hitherto waiting for an upgrade.
“This year’s Apple event is a departure from the past, with Apple likely to introduce not one, but rather three different iPhones, one of which is an update and the other two are fresh models,” Prabhu Ram, an analyst with CyberMedia Research (CMR), told indianexpress.com over mail. “Apple’s strategy to come up with three new iPhones is a good move to garner more consumers, and grow the iPhone base and revenues,” he added.
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The technology company is said to launch three new iPhones this year: a 5.8-inch OLED iPhone Xs, a 6.5-inch OLED iPhone Xs Plus (which might be called the iPhone Xs Max instead) and a 6.1-inch LCD iPhone Xr. Like the $999 iPhone X, all three of the new iPhones will get edge-to-edge displays, alongside a TrueDepth camera system that can be used for Face ID.
Navkender Singh, Associate Research Director – Client Devices and IPDS at IDC India, believes a large base of existing iPhone 6 and iPhone 7 users would be interested in buying new iPhones as each model will target customers at different price points. With the pricing of the iPhone X, Apple couldn’t attract a wide spectrum of users. But the new iPhone Xs lineup promises to be much more diverse and isn’t limited to one particular model.
“Yes, globally the slight upgrades to iPhone X should help Apple do well because not every iPhone 6 or 7 user upgraded to iPhone X because of price barriers,” he says. “And with a couple of models expected to be launched at less than $1000, we should see a huge Apple base upgrade.”
Singh expects the iPhone Xs could be priced between Rs 85,000 and Rs 95,000, the iPhone Xs Plus between Rs 105,000 and Rs 115,000 and a 6.1-inch LCD version might be launched at a starting price of Rs 65,000, with the top-end model costing Rs 75,000.
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Last year, Apple had come in for criticism for its $1000 price tag of the iPhone X. Despite its high pricing, Apple still sold iPhone X in large numbers, which resulted in the company being able to push up its average selling price (ASP) to $724 from $606 a year ago. The new phones could help push the ASP up even more, thus keeping Wall Street happy.
“I anticipate the prices to increase for the 2018 editions, given that Apple’s focus would be on maximising revenue in a saturated market,” Ram said. “At the top end, this would mean the iPhone Xs Plus will raise the bar for the uber premium smartphone segment. Having said that, Apple may still hold some surprises up its sleeve when it comes to pricing,” he added.
The new iPhone Xs lineup promises to be much more diverse and isn’t limited to one particular model. (Image credit: 9to5Mac)
For those with a lesser propensity to spend, Apple is expected to launch the iPhone Xr. This model will bring the performance and features of its top of the line model – the iPhone X at a new price point. If the leaks are to be believed, this phone will look exactly like the iPhone X, but come with a 6.1-inch LCD screen over the OLED panel and sport aluminium edges instead of the iPhone X’s stainless steel casing to keep the costs low.
In some ways, the iPhone Xr could be the most exciting smartphone coming from Apple’s stable. The iPhone Xr will likely be positioned between the iPhone Xs and iPhone Xs Plus. That indicates that the iPhone Xr will be targeted at mainstream users, one that includes existing owners of the iPhone 6s and iPhone 7 Plus. So don’t expect the iPhone Xr to be inferior in terms of looks and features. Apple’s earlier move to sell a cheaper phone in the iPhone 5c did not work out well.
A large base of existing iPhone 6 and iPhone 7 users would be interested in buying the iPhone Xs series. (Image credit: Reuters)
Both analysts believe the iPhone Xr will be the volume driver out of the three new iPhones. However, Ram warned that Apple could come under pressure to increase sales of the iPhone Xs and iPhone Xr in the long run. While iPhone Xs Plus will garner all the attention alongwith the expected initial surge in volumes, he said, the pressure will be on Xs and Xr to ultimately drive volumes.
The new line-up of iPhones will be announced on Wednesday at the company’s Steve Jobs Theater in Cupertino, California. Alongside the new iPhone Xs series, Apple is also expected to launch the Watch Series 4, AirPods 2, iPad Pros with Face ID, and an updated MacBook Air with latest Intel processors and Retina Display.
Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
Authoritativeness & Trust
Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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