Apple introduces AirPods Pro with noise cancellation for Rs 24,900

The AirPods Pro are powered by Apple’s custom H1 chipset, which delivers real-time noise-cancelling, audio processing, and the ability to respond to “Hey Siri” commands. Battery life is the same as the ‌AirPods‌ 2, meaning it will last roughly four and half hours of listening time with active noise cancellation and up to 24 hours of listening time with the charging case.

These pair of wireless earbuds have two external microphones that listen to background noise and actively cancel sound. AirPods Pro also features adaptive EQ technology, that essentially re-tunes the audio to match low and mid=frequencies to a user’s ear.

The design of the AirPods Pro is different from the existing AirPods.

The launch of AirPods Pro comes at a time when the competition in the truly wireless earbuds segment is at its peak. The premium version of AirPods will help Apple to compete with the likes of Sony, Jabra, Bose and Samsung which now have truly wireless earbuds in the market. Just recently, Google, Amazon and Microsoft also introduced truly wireless earbuds. However, only Apple will have active noise cancellation in this form factor.

Despite the competition, Apple continues to the leader in the truly wireless earbuds segment. The company is estimated to have over 60 per cent market share, according to one research firm.

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