Appleās push for artificial intelligence will set the tone for this yearās WWDC, as well as its product strategy for the future.
Apple’s long-term approach to implementing generative artificial intelligence across its products might be closer than one would imagine. On Tuesday, Apple announced that it will host its annual developers conference, WWDC, from June 10 through June 14.
Apple typically uses the first day of the conference to host a keynote for developers, during which it unveils its latest software and sometimes new hardware. This means we should get the first look at iOS 18 and iPadOS 18 for iPhone and iPad, as well as the latest versions of the software for Apple Watch, Apple TV, and macOS for Macs. However, this year will be different, as all eyes will be on Cupertino to see how it plans to integrate the power of Gen AI into its most popular products, such as the iPhone and Mac.
Appleās push for artificial intelligence will set the tone for this yearās WWDC, as well as its product strategy for the future. The tech giant has not mentioned much about how it sees generative AI while its competitors such as Microsoft and Google have debuted new AI products and features.
With iOS 18, Apple is likely to introduce AI features for iPhones at WWDC 2024 (Image credit: Anuj Bhatia/The Indian Express)
Apple uses AI in its products but not generative artificial intelligence, a new form of technology that powers OpenAIās ChatGPT and Googleās Gemini AI chatbots. However, Apple has reportedly been spending billions of dollars on developing its generative artificial intelligence products. Apple has built its own large language model, or LLM, framework, known as Ajax, as well as a rumoured chatbot, known internally as Apple GPT. Neither has been incorporated into its core products yet.
But at the same time, Apple is working behind the scenes to strike a deal with Google, OpenAI, or Anthropic (or Baidu in China) to power cloud-based AI features while focusing its own generative features on-device. In February, Apple CEO Tim Cook said Apple was āinvesting significantlyā in AI and teased an AI-related announcement ālater this yearā that many experts and trade pundits believe will come at the Worldwide Developers Conference.
The reveal of Appleās AI strategy at the June developer conference is crucial for investors, as many are starting to feel that the worldās most valuable tech company is falling behind in the Gen AI race. Behind the scenes, however, Apple reportedly has been working on its on-device generative AI capabilities and acquiring companies, such as the Canadian startup DarwinAI.
The annual WWDC conference will be livestreamed on Appleās website, although the company is inviting some software makers to its campus on the first day to ācelebrate in personā.
Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anujās reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
Authoritativeness & Trust
Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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With iOS 18, Apple is likely to introduce AI features for iPhones at WWDC 2024 (Image credit: Anuj Bhatia/The Indian Express)
